patented shipper / personalized greeting card

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Recently, I was awarded a U.S. patent for a combination greeting card and shipping label that I designed for a gourmet gift company. For the planning stage, I directed designers, copywriters, and the shipping/receiving departments to lay the groundwork for a highly effective and multifunctional product. I also lead troubleshooting sessions to identify and resolve manufacturing challenges and streamline the process. When the greeting card label was ready for mass production, I directed the sales and marketing teams on the creation of UI storyboards that allowed consumers to add messages, photos, or logos to personalize the greeting card. Once the greeting card label was made available, sales skyrocketed.

patented shipper / personalized greeting card

Published: May 28th 2021

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